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杜怡娴 老师

杜怡娴 老师

专业领域:销售技巧与实务、应对技巧、行销管理、国际行销、电子商务、创新创意

杜老师信箱:tna838@hotmail.com
   
学历: University of the Incarnate Word ( 德州圣道大学 ) Ph.D
   
经历: 明新科技大学国际企业系 讲师
  方城整合行销传播股份有限公司 顾问
  新世纪形象管理学院专业讲师
   
研究: (2006)
  杜怡娴、洪可铭、张碧玲(民95)online auction sites: Taiwanese consumer bidding behavior. 2006行销与流通管理论坛壆术暨实务研讨会。育达商业技术学院。
  曹珍宁、许湘楣、杜怡娴(民95)台湾夜市消费者之生活型态与决策型态之分析与比较。2006全国学生休闲观光游憩学术论文研讨会。大叶大学休闲事业管理研究所。
  (2007)
  洪可铭、杜怡娴(民96)消费者虚拟购物通路之购物决策行为-以电视购物为例。2007行销与流通管理论坛壆术暨实务研讨会。育达商业技术学院
  杜怡娴、洪可铭、杨慕理(民96)台湾青少年虚荣主义与物质主义之消费行为探讨。传播创意与管理学术研讨会论文集。长荣大学大众传播学系。
  张仁家、黄廷合、李美兰、杜怡娴、叶芷吟(民96)创意型服务业-游戏软体程式设计师之培育现况与发展。2007现代管理与创新学术研讨会。明新科大管理学院。
  黄廷合、张仁家、杜怡娴、叶芷吟、李美兰 (民96)创意型服务业-我国行销公关师培育现况与发展。2007现代管理与创新学术研讨会。明新科大管理学院。
  张仁家、黄廷合、叶芷吟、李美兰、杜怡娴 (民96)创意型服务业-人力资源管理失相关系所培育现况与发展。2007现代管理与创新学术研讨会。明新科大管理学院。
  Yi-Hsien Tu, Ting-Ho Huang(2007)A study of strengthening Nano-technology new product value by using internet marketing technology. PICMET 07'. Portland International center for management of engineering and technology.
  (2008)
  杜怡娴、洪可铭(2008)M型社会消费者决策行为初探。2008国际商务理论暨实务研讨会,义守大学。
  杜怡娴、洪可铭(2008) 线上游戏产业系统品质与服务品质对消费者满意度与忠诚度之影响,2008年第4届全国商学研讨会,清云科技大学。
  (2009)
  Hsien-Lun Wong, Yi-Hsien Tu, Chi-chen Wang (2010) Application of Fuzzy Time Series Models for Forecasting the Amount of Taiwan Export, Expert System with Application. Vol37( 2), March 2010, pp.1465-1470(SCI)
  Hsien-Lun Wong, Yi-Hsien Tu, Chi-chen Wang (2009) An Evaluation of comparison between multivariate fuzzy time series with traditional time series model for forecasting Taiwan export. Computer Science and Information Engineering, 2009 WRI World Congress. Vol.7,462-467.(Ei Compendex)
  Yi-Hsien Tu, Ke-Ming Hung (2009) Evaluating the Consumer Cosmopolitanism: Taiwanese Consumer Behavior in Choosing Local or Foreign Banks .PICMET 09'. Portland International center for management of engineering and technology. (Ei Compendex)
  Hsien-Lun Wong, Shang-Hsing Hsien,Yi-Hsien Tu(2009)Application of Non-Homogeneous Poisson Process Modeling to Containership Arrival Rate.ICICIC 2009 Fourth International Conference on Innovative Computing, Information and Control, December 7 - 9, 2009, Kaohsiung, Taiwan . (Ei Compendex)
  Chi-chen Wang, Yi-Hsien Tu, Hsien-Lun Wong (2009) The Comparison between Multivariate Fuzzy Time Series and Traditional Time Series Modeling to Forecasting China Exports .ICICIC 2009 Fourth International Conference on Innovative Computing, Information and Control, December 7 - 9, 2009, Kaohsiung, Taiwan . (Ei Compendex)
  (2010)
  Hsien-Lun Wong, Chi-Chen Wang, Yi-Hsien Tu(2010) Optimal Selection of Multivariate Fuzzy Time Series Models to Non-Stationary Series Data Forecasting. International Journal of Innovative Computing, Information and Control. Vol.6 (12), Dec. 2010.
  Yi-Hsien Tu, Ke-Ming Hung (2010) The influences of system quality and service quality to consumer satisfaction and loyalty in online game industry.PICMET 10'. Portland International center for management of engineering and technology. (Ei Compendex)
  Ke-Ming Hung, Yi-Hsien Tu (2010)Consumer decision-making, Perceived product value, and purchasing behavior in the Taipei digital camera market..PICMET 10' Portland International center for management of engineering and technology. (Ei Compendex)
  Hsien-Lun Wong, Yi-Hsien Tu, Shen-Yi Fan (2010) Integrated GRA with Entropy Method to Evaluate Factors affecting Baltic Dry Index. ICGEC 2010. The fourth international conference on Genetic and Evolutionary Computing. (Accepted) (Ei Compendex)
  Hsien-Lun Wong, Yi-Hsien Tu, Mei-Chun Lin(2010) The Validity of Five Factor Model of Personality to predicting Impulse buying Tendency. ICGEC 2010. The fourth international conference on Genetic and Evolutionary Computing. (Accepted) (Ei Compendex)