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杜怡嫻 老師

杜怡嫻 老師

專業領域:銷售技巧與實務、應對技巧、行銷管理、國際行銷、電子商務、創新創意

杜老師信箱:tna838@hotmail.com
   
學歷: University of the Incarnate Word ( 德州聖道大學 ) Ph.D
   
經歷: 明新科技大學國際企業系 講師
  方城整合行銷傳播股份有限公司 顧問
  新世紀形象管理學院專業講師
   
研究: (2006)
  杜怡嫻、洪可銘、張碧玲(民95)online auction sites: Taiwanese consumer bidding behavior. 2006行銷與流通管理論壇壆術暨實務研討會。育達商業技術學院。
  曹珍寧、許湘楣、杜怡嫻(民95)台灣夜市消費者之生活型態與決策型態之分析與比較。2006全國學生休閒觀光遊憩學術論文研討會。大葉大學休閒事業管理研究所。
  (2007)
  洪可銘、杜怡嫻(民96)消費者虛擬購物通路之購物決策行為-以電視購物為例。2007行銷與流通管理論壇壆術暨實務研討會。育達商業技術學院
  杜怡嫻、洪可銘、楊慕理(民96)台灣青少年虛榮主義與物質主義之消費行為探討。傳播創意與管理學術研討會論文集。長榮大學大眾傳播學系。
  張仁家、黃廷合、李美蘭、杜怡嫻、葉芷吟(民96)創意型服務業-遊戲軟體程式設計師之培育現況與發展。2007現代管理與創新學術研討會。明新科大管理學院。
  黃廷合、張仁家、杜怡嫻、葉芷吟、李美蘭 (民96)創意型服務業-我國行銷公關師培育現況與發展。2007現代管理與創新學術研討會。明新科大管理學院。
  張仁家、黃廷合、葉芷吟、李美蘭、杜怡嫻 (民96)創意型服務業-人力資源管理失相關系所培育現況與發展。2007現代管理與創新學術研討會。明新科大管理學院。
  Yi-Hsien Tu, Ting-Ho Huang(2007)A study of strengthening Nano-technology new product value by using internet marketing technology. PICMET 07'. Portland International center for management of engineering and technology.
  (2008)
  杜怡嫻、洪可銘(2008)M型社會消費者決策行為初探。2008國際商務理論暨實務研討會,義守大學。
  杜怡嫻、洪可銘(2008) 線上遊戲產業系統品質與服務品質對消費者滿意度與忠誠度之影響,2008年第4屆全國商學研討會,清雲科技大學。
  (2009)
  Hsien-Lun Wong, Yi-Hsien Tu, Chi-chen Wang (2010) Application of Fuzzy Time Series Models for Forecasting the Amount of Taiwan Export, Expert System with Application. Vol37( 2), March 2010, pp.1465-1470(SCI)
  Hsien-Lun Wong, Yi-Hsien Tu, Chi-chen Wang (2009) An Evaluation of comparison between multivariate fuzzy time series with traditional time series model for forecasting Taiwan export. Computer Science and Information Engineering, 2009 WRI World Congress. Vol.7,462-467.(Ei Compendex)
  Yi-Hsien Tu, Ke-Ming Hung (2009) Evaluating the Consumer Cosmopolitanism: Taiwanese Consumer Behavior in Choosing Local or Foreign Banks .PICMET 09'. Portland International center for management of engineering and technology. (Ei Compendex)
  Hsien-Lun Wong, Shang-Hsing Hsien,Yi-Hsien Tu(2009)Application of Non-Homogeneous Poisson Process Modeling to Containership Arrival Rate.ICICIC 2009 Fourth International Conference on Innovative Computing, Information and Control, December 7 - 9, 2009, Kaohsiung, Taiwan . (Ei Compendex)
  Chi-chen Wang, Yi-Hsien Tu, Hsien-Lun Wong (2009) The Comparison between Multivariate Fuzzy Time Series and Traditional Time Series Modeling to Forecasting China Exports .ICICIC 2009 Fourth International Conference on Innovative Computing, Information and Control, December 7 - 9, 2009, Kaohsiung, Taiwan . (Ei Compendex)
  (2010)
  Hsien-Lun Wong, Chi-Chen Wang, Yi-Hsien Tu(2010) Optimal Selection of Multivariate Fuzzy Time Series Models to Non-Stationary Series Data Forecasting. International Journal of Innovative Computing, Information and Control. Vol.6 (12), Dec. 2010.
  Yi-Hsien Tu, Ke-Ming Hung (2010) The influences of system quality and service quality to consumer satisfaction and loyalty in online game industry.PICMET 10'. Portland International center for management of engineering and technology. (Ei Compendex)
  Ke-Ming Hung, Yi-Hsien Tu (2010)Consumer decision-making, Perceived product value, and purchasing behavior in the Taipei digital camera market..PICMET 10' Portland International center for management of engineering and technology. (Ei Compendex)
  Hsien-Lun Wong, Yi-Hsien Tu, Shen-Yi Fan (2010) Integrated GRA with Entropy Method to Evaluate Factors affecting Baltic Dry Index. ICGEC 2010. The fourth international conference on Genetic and Evolutionary Computing. (Accepted) (Ei Compendex)
  Hsien-Lun Wong, Yi-Hsien Tu, Mei-Chun Lin(2010) The Validity of Five Factor Model of Personality to predicting Impulse buying Tendency. ICGEC 2010. The fourth international conference on Genetic and Evolutionary Computing. (Accepted) (Ei Compendex)